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KMID : 0861120220260020075
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Korean Journal of Oriental Preventive Medicine
2022 Volume.26 No. 2 p.75 ~ p.85
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Factors Affecting the Intention to Revisit and to Recommend to others a Korean Medicine Clinic
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Kim Jae-Woo
Kang Jung-Kyu
Kim Sung-Ho
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Abstract
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Objectives : The purpose of this study is to analyze the association between the satisfaction of Korean Medicine users and their intention to revisit and to recommend to others.
Methods : This study conducted frequency analysis, chi-square test, and logistic regression analysis on 1,010 male and female Korean Medicine users aged 19 or higher in the country using data from the 2017 Korean Medicine Utilization and Herbal Medicine Consumption Survey.
Results : The results of analyses revealed that the facilities in Korean Medicine clinics, the results of treatment, and the attitude of nurses and medical staff were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the attitude toward medical treatment of Korean Medicine doctors and the satisfaction with an explanation of the treatment procedures were found to be important influencing factors on the intention to recommend to others.
Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting kind attitudes of medical staff.
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KEYWORD
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Korean Medicine user, Satisfaction with medical care, Intention to revisit, Intention to
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